Nigerians spent N3 billion in cinemas for first half of 2019 – Independent Observers

Nigerians spent N3 billion in cinemas for first half of 2019

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By Temitope Owotoki

Released figures have indicated that Nigerians spent over N3 billion to watch movies at cinemas across the country between January and June.

Data provided and gathered by the Cinema Exhibitors Association of Nigeria (CEAN), which was reported by News Agency of Nigeria (NAN) revealed that about N3, 124, 026, 959 was spent on movies viewing in the country in the first half of the year.

The year opened with ‘Aquaman’, ‘Chief Daddy’ and ‘Up North’ sitting on the top three of the chart, with estimated combined earnings of N168, 263, 512 in the first week.

The movies maintained their positions until the fourth week when ‘Glass’ debuted at number one with ‘Aquaman’ taking second place and ‘Chief Daddy’, third booting ‘Up North’ to fourth place.

This led to combined earnings of N91, 409, 100 which fell to N77.2 million as January closed with Kevin Hart’s ‘The Upside’ kicking ‘Chief Daddy’ to fourth place.

NAN reports that earnings remained low for February, making it the lowest grossing month with a total of N291.8 million.

Top spots were alternated between ‘Alita’, ‘Cold Pursuit’, ‘What Men Want’, ‘Escape Room’ and ‘The Upside’.

By March, viewership picked up steadily and the earnings were almost doubled from that of February leading to a total of N434, 432, 431.

‘What Men Want’, ‘Alita’, ‘Hire A Woman’, ‘She Is’, ‘Us’ and ‘Babymamas’ enjoyed a relatively good run in March but a chunk of the earnings and viewership went to Marvel’s flick ‘Captain Marvel’.

At the beginning of April, ‘HellBoy’, ‘Shazam’, ‘Little’ and ‘Us’ continued to share the top spot with ‘Captain Marvel’ until the release of the much anticipated ‘Avengers: Endgame’.

NAN also reports that with ‘Avengers: Endgame’, earnings from April climbed from N186, 929, 188 in its third week to N342, 382, 389 in its final week.’

The month, which is the highest grossing in 2019, closed with estimated total earnings of N734, 151, 060 due to major boost from Disney’s ‘Endgame’.

In May, there was a massive dip in earnings similar to that experienced in February. With ‘Endgame’, ‘The Intruder’ and ‘Longshot’, it earned a total of N367, 498, 554.

The fall in viewership is usual after a global holiday such as Christmas for December/January and Easter for April.

The numbers picked up in June with ‘John Wick’, ‘Godzilla’ and ‘Aladdin’ leading the numbers. They were supported by ‘Anna’, ‘Men In Black’, ‘Dark Phoenix’ and ‘Bling Lagosians’.

June opened with N161, 132, 714 in the first week but closed with N100, 663, 647 in the last week raking in a total earning of N576, 322, 779.


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