By Tunde Niyi-Akinmade
Guinness Nigeria has launched a new brand into the Nigerian market. It is the Baileys Delight, a light and lush cream liquor which is a fusion of flavours of the luscious taste of African honey with real dairy cream, from the makers of Baileys Original Irish cream.
The Baileys Delight launched on March 29, is touted as a perfect drink for that pause at the end of the day, the moment of pure pleasure in the busyness and buzz of modern life.
The launch event at the Ikeja City Mall, Park, Lagos was preceded by a spectacular live painting performance at Ikeja City Mall Car Park by renowned artist; Emma Umoren who brought a moment of delight to the everyday hustle and bustle.
Adenike Adebola, Marketing Director Guinness Nigeria, at the launch said company was so excited to introduce a light and lush cream liquor made in Nigeria, for Nigeria, that offers moments of delight to everyday life. She promised that the brand entrance will be with a series of interesting activities.
“We have a series of activities across Nigeria with the goal of infusing moments of delight into the lives of Nigerians. We invite those who work hard for themselves and others to take a moment to pause and indulge just a little bit at the end of each day.”
Baileys Delight with 13% ABV is best served chilled, No Ice for a silky, smooth and delicious treat. It is available nationwide in 750ml for ₦1600 and 187.5ml for ₦500 PET bottles in bars, restaurants and shops.